TalisU™ │ Prospecting...

Prospecting

Of Vital Importance:

The implied message throughout should always be "…even if you never sell a Talishouse™, their availability through you, and included Talispros™ Marketing Tools, will generate …'more Listings, more often, at higher rates', because you are…

- More diversified and differentiated;

- Perceived as more of a solutions provider;

- "In" with a higher end clientele;

- More flexible with your marketing approach, and…

- Closer to your clientele and publics.

Please join us…! We would love to work with you.

Phase ONE:

Select a city or geo-location and designate it a Talishouse™ Virtual Market;
Google-search “Unaffiliated Real Estate Brokerages” for that market and record them in Hubspot;
Go into mls.ca and enter ‘Find a Realtor’ - ‘Location’
Then click ‘Search’.

All Realtors for that area will be displayed, along with their Brokerages.

Proceed to identify Realtors working with “Unaffiliated Real Estate Brokerages” and enter them in Hubspot.

Please note their role in the Brokerage - we are looking for Brokers, or Managing Brokers.
Agents or Sales Persons are the last choice as primary contact persons.

Now look at Brokerage Listings in detail:

Which stand out as likely locations for Talispros™ projects?
Which of those might be suitable for Talistowns (more than one Talishouse™)?

That latter characteristic opens the door to Broker pitches.

Please note, it is illegal in Canada to cold-call, or approach by SMS uninvited. Any approach must relate to an actual Listing currently being advertised by that brokerage.

The ensuing phone call or text sequence may go as follows:
“Hi [insert actual name]”.
"Your brokerage has a Listing at [insert actual location] - [actual agent name] represents it.
I represent Talishouse™ Modular Homes.
We think that would be a great location for a Talishouse™ project, or even a Talistown™. Would you be open to working with us to bring that about?"

The verbal reply likely will be:
“I don't know. What is involved…?” (keep in mind that the unspoken reply likely will be: “Is this person trying to steal my Listing…?”).

Summarize Talishouse.com (stressing $60 per sq.ft., as that is barely 20% of the going rate for stick-built construction in most parts of rural Canada).

Eventually there will be an answer to the Talistown™ question:
“I don’t know. I’ll have to ask him/her…!” (referring to the owner).

“Okay…! Would you like to inquire first, or would you give us permission to show YOUR Listing to our investors by placing a PIN and preparing a proposal summary…?”

Their answer likely will be:
“Go ahead…!” (You have eased their mind about stealing the Listing, and you have implied you have access to buyers WITHOUT having asked for reward yourself).

Your answer:
“Great…! I will send a link when it is pinned”.

In about three days send the link and follow up by phone:

“If we are successful finding an investor, we will need a local liaison. Are you interested?"

Their likely answer will be:
“What is involved…!”

Your Answer:

“It’s not free, but having your name on your own Talishouse™ market might mean you get more Listings, more often, at higher rates: who among your competition can claim…”

Work down that list at the very top of this sequence…!

The desired answer is:
“How much…?”
That gives you permission to pitch a subscription for the Broker and registrations for the agents at Referral Partner, Co-Promoter or Talispro™ levels.

Talispros™ = $950 annually
Referral Partners & Co-Promoters: $95 monthly
20% incentive possible

Time Allotment

Eight hour days, seven days a week:

Monday to Thursday - prospecting; prepare daily Contact Sets, but DO NOT send batch emails.
Friday - send batch emails / SMS’s.
Saturday and Sunday: automated reply that announces follow up Monday to Thursday.

The average adoption rate for Real Estate and Construction in Canada is 3.6%. Hence, it requires:

About 600 contacts for a target of 20 subscriptions and 100 registrations by New Year;
In a 32 hour week that is three per hour, roughly; or
20 minutes per contact.

That is doable, given the prospecting realities previously outlined.

Good luck…!

Notes:

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"Moonlighting" is lucrative...